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  • ·Gucci Eyewear campaign video by Petra Collins
Brand
ProjectEyewear

Stuart Weitzman, Agency / Creative,

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Description

This cinematic video advertisement for Gucci Eyewear, directed by Petra Collins, captures a warm and nostalgic vintage interior setting. A family is gathered in a softly lit living room, featuring retro floral upholstery, a classic lamp with a red pleated shade, and a television screen casting a cool blue glow. A young girl drinks from a glass while seated on the floor, and an older woman relaxes on a patterned sofa wearing statement eyewear. The warm ambient lighting combined with the vintage color grading creates an intimate and theatrical atmosphere.