Brand
ProjectEyewear 2022
Gucci Eyewear 2022 2025
Associated creatives
Tags
Description
This video for the Gucci Eyewear 2022 campaign captures a stylish group of individuals traveling together inside a vintage bus. Passengers wear an assortment of statement sunglasses, luxurious outerwear, and jewelry while moving through a sunlit desert landscape. The warm color palette and cinematic lighting enhance the nostalgic, road-trip atmosphere of the production. Shot with a vintage film aesthetic, the commercial highlights various eyewear designs amidst expressive interactions and motion.