Edward James Lee, Creative Director,

Description

This high-end lifestyle portrait for the Gstaad Guy project at One&Only captures a relaxing luxury spa scene. A central subject rests on an outdoor padded lounger wearing a white plush robe and a towel wrap, with cucumber slices over their eyes. Four spa attendants in coordinated neutral uniforms surround the lounger, tending to the subject's hands, shoulders, and face against an expansive ocean backdrop. The composition is bright, clean, and art-directed, highlighting serene hospitality. Photography by Bastian Thiery, direction by Edward James Lee, and fashion styling by Apostolis Gofas.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Hotels

Color

Background

Ocean

Context

Advertising Campaign