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HP Grow Beyond 2020

About

This animation video for the HP Grow Beyond project illustrates the transition from 2D pencil sketches into full 3D digital environments. The sequence begins with black and white concept art of a tree, which gradually gains color, texture, moss, and detailed bark. As the digital rendering process advances, vibrant flowers and complex botanical elements emerge across the branches against a blue sky background. The piece showcases digital design and CGI techniques to depict the evolution of creative concepts.

Brand

HP

Project

HP Grow Beyond 2020

Keywords

digital tree animationdigital treetree animation3d tree rendering3d treetree renderingconcept sketchsketch

Credits

Giant Spoon
Agency / Creative
Framestore
Post Production / VFX
Framestore
Production

Styles

VerticalCinematicFuturistic

Techniques

Animation3D render / CGI

Industries

Consumer Electronics

Background

Clear Sky

Context

Advertising Campaign
Brand Film / Corporate Video
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