Grey NYC, Agency / Creative,

Description

The Advil commercial showcases CGI animation to depict Advil's Ion Core Technology. The commercial opens with the Advil logo on a light orange circular pill, then moves to the Advil logo inside a CGI pill. The visual effects show orange explosions and a circular blue glow. The environment shows dark, reflective water, and a dark sky with clouds. A CGI representation of the word "pain" is shown on the water with dark clouds overhead before it explodes. The tagline is "It stops pain, before it gets worse."