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BrandAdvil
ProjectNHL 15

Grey NYC, Agency / Creative,

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
Grey NYC
Grey NYCAgency / Creative

Associated creatives

Grey NYC
Grey NYCAgency / Creative

Tags

hockey goaliehockey uniformice hockeyice rinkadvertisingHenrik LundqvistNHLAdvil

Description

Henrik Lundqvist, an NHL goalie, stands spotlighted on a hockey rink, modelling in an Advil advertisement. He is in full hockey uniform, including a white, blue, and red jersey and pads, looking serious and focused. The background is dark, with a circle of light illuminating the goalie. The Advil logo and text are prominently displayed on the left side of the frame. A CGI rhino destructs against the goalie.