Grey NYC, Agency / Creative,

Description

A hockey goalie, Henrik Lundqvist, stands in full protective gear on a brightly lit ice rink, highlighted by a spotlight. The goalie is facing a computer-generated rhinoceros that's charging at him. The scene includes a hockey net behind the goalie. The imagery is used in an advertisement for Advil. A transformation effect breaks apart the rhinoceros into many small hockey pucks upon impact. Dark tones are prevalent throughout the scene.