BrandLee Kum Kee
ProjectChili Crisp
GREY Hong Kong, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a brightly lit kitchen, an Asian man and a Caucasian woman share dumplings. The man offers a dumpling covered in Lee Kum Kee Chiu Chow Style Chili Crisp Oil to the woman. They are at a wooden table with chopsticks, a plate of dumplings, and a glass jar of chili crisp oil. Behind them is a kitchen window with a view of a garden. The woman has shoulder-length brown hair and wears a casual shirt. The man wears a denim jacket over an orange shirt and smiles widely. The walls are lined with shelves stocked with kitchen items. Close-up shots feature the woman's blue eyes, and the dumplings with chili crisp oil. Crispy chili, garlic, and savory sesame are mentioned in voiceover.