Lee Kum Kee
Chili Crisp
Brand
ProjectChili Crisp
Date
Jan 2025
Description
Lee Kum Kee brings its Chili Crisp oil to the forefront in this commercial spot, focusing on the culinary utility and sensory appeal of the product. The project, developed by agency GREY Hong Kong, highlights the integration of the condiment into daily domestic life. Set in a warm, clean kitchen environment, the film utilizes live-action technique to capture dynamic food preparation sequences. Tight, focused framing emphasizes the texture and vibrant colors of the chili crisp as it is served over dumplings, prioritizing a visceral visual experience of the ingredient.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Color
Crimson
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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