Lee Kum Kee: Chili Crisp
Brand
Date
Jan 2025
Description
Lee Kum Kee showcases its Chili Crisp oil in this commercial campaign, capturing a domestic kitchen setting where the product takes center stage. The film focuses on the sensory experience of preparation, utilizing dynamic food-focused cinematography to emphasize the texture and appeal of the condiment. Developed by GREY Hong Kong, the project employs warm, natural lighting and clean live-action techniques to build an inviting atmosphere. The narrative follows a pair of actors as they integrate the chili crisp into a meal, centering the product within a relatable, everyday culinary context.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Crimson
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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