Brand
ProjectPill Pockets
Rockfish, Agency / Creative,
Associated creatives
Tags
Description
This animated commercial for Greenies Pill Pockets, produced by Studio AKA and Rockfish, features a series of charmingly illustrated vignettes demonstrating how to easily administer medicine to pets. Various owners and dogs appear across minimalist domestic settings rendered in a clean graphic style with warm, pastel color palettes. The animation playfully depicts common struggles with giving pills to pets, offering the product as a clever solution. Clean vector lines and flat color fields define the artistic direction throughout the sequence.
Style
Artistic, Humorous, Lifestyle, Horizontal, Clean
Techniques
Animation, Vector
Industries
CPG / Packaged Food
Background
Solid Colour
Context
TVC / TV Commercial