nice&frank,
Associated creatives
Tags
Description
This humorous campaign video for Graza presents a surreal visual narrative surrounding the quality of their potato chips. The clip opens with a middle-aged man with grey hair submerged up to his chin in a massive pile of raw potatoes, looking intensely at the camera. The scene cuts to an outdoor garden setting with a vintage red flatbed truck filled with potatoes, where another person sits at a table and casually eats chips. The editing emphasizes the contrast between the comedic, absurdist portrait of the man in the potato pile and the relaxed, rural setting of the consumption scene. The overall aesthetic is cinematic with warm, natural lighting and an earthy color palette.
Style
Humorous, Lifestyle, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
CPG / Packaged Food