BrandGraff
ProjectHoliday 2023 Ad Campaign

Graff Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
Captured by photographer Mikael Jansson for the Graff Holiday 2023 Ad Campaign, model Huang Shixin wears a tailored black tuxedo with a black bow tie and crisp white dress shirt. A manicured hand with bold red nail polish extends across his face, covering his eyes while showcasing a suite of Graff high jewelry, including two large yellow diamond rings, an emerald-cut diamond ring, and a pavé diamond cuff bracelet. Directed creatively by Robert Lussier and Mia Forsgren and styled by Emmanuelle Alt, the shot features sharp directional lighting casting distinct shadows against off-white architectural wall paneling.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Hard Light
Industries
Jewellery
Color
Jet Black (50%)
Pure White (20%)
Context
Advertising Campaign




