Tumi Gracie Abrams 2024

Description

This commercial video for Tumi features singer-songwriter Gracie Abrams packing her backpack in a high-rise hotel room overlooking the city, walking city streets, writing lyrics in a notebook on metal stairs, and cycling past a suspension bridge. The cinematography features natural daylight, handheld tracking shots, and rapid motion sequences that blend urban transit with intimate moments of artistic creation. Abrams wears a casual white t-shirt and black vest while carrying her Tumi bag through New York-style streetscapes and studio recording environments. The project highlights lifestyle mobility, personal journaling, and creative expression against a backdrop of metropolitan architecture.