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ProjectGucci
Model wearing a black suit and yellow shirt holding a large monogram duffel bag against a colorful geometric studio background

GQ Australia Gucci 2025

Associated creatives

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Description

This fashion editorial image features a male model centered against a brightly colored geometric studio backdrop composed of red, green, and blue sections. The subject wears a black suit jacket, matching trousers with slit hems, a textured yellow polo shirt, and green shoes. A large monogram duffel bag with red and green web stripes is positioned behind the subject's shoulders, appearing as though he is carrying it. The lighting is clean and directional, casting subtle shadows that define the graphic composition. The photograph was captured by Levon Baird with fashion styling by Ewan Bell.

Style

Editorial, Vertical, Graphic, Retro

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Golden Yellow (30%)
Olive (20%)

Background

Set-dressed

Context

Advertising Campaign, Editorial