Gowings Brand Identity 2023

Description

This photograph captures print collateral for the Gowings brand identity project, featuring a pale pink gift voucher resting on a heavier white card with large embossed typography. The pink voucher displays crisp red lettering with fields for recipient, message, sender, and purchase date, along with address and terms text. The white card underneath utilizes a blind deboss technique to create a tactile, recessed typographic texture. The composition is shot at a tight angle on a dark reflective surface, illuminated by natural light with a hint of a brass object visible in the upper corner.

Style

Artistic, Vertical, Clean, Tactile

Techniques

Natural light, Emboss & Deboss

Color

Context

Editorial