Gordon Von Steiner, Agency / Creative, New York

Description

This cinematic video piece for the Calvin Klein Fall 2025 campaign features professional athlete Jalen Green moving through urban environments. Directed by Gordon von Steiner with creative direction by Ben Keren, the video captures Green wearing layered outerwear including a grey coat, hooded sweatshirt, and denim jeans. The scenes transition from an outdoor city street past yellow cabs and construction barriers to the interior of a metallic elevator. Stuart Winecoff serves as director of photography, utilizing natural lighting and moody interior tones to frame the atmospheric project.