Logo
  • Home
  • ·Media
  • ·Google Real Tone Product Innovation and Global Campaign Video
Brand
Google
ProjectReal Tone - Product Innovation & Global Campaign

Google Real Tone - Product Innovation & Global Campaign 2022

Associated creatives

1stAveMachine
1stAveMachineProduction
GUT
GUTProduction
PRETTYBIRD UK
PRETTYBIRD UKProduction
T Brand Studio New York
T Brand Studio New YorkProduction
Rock Paper Scissors
Rock Paper ScissorsPost Production / VFX
STITCH London
STITCH LondonPost Production / VFX

Tags

google real tone campaigngoogle campaign videoreal tone campaigncampaign videogoogle video

Description

This campaign video for Google titled Real Tone explores the history of camera technology and its historical bias against darker skin tones. The piece features a sequence of archival photographs, family portraits, and modern interviews discussing inclusive engineering. Through thoughtful narration and visual evidence, the project highlights how camera systems have traditionally been optimized for lighter skin and outlines the development of more equitable imaging technology.