Google Black-Owned Friday, Grounded 2021

Description

This animated music video piece for Google's Black-Owned Friday campaign, titled Grounded, features colorful hand-drawn illustrations and vibrant plant motifs. Set to music by Ari Lennox, the sequence showcases various Black women dancing and interacting with lush greenery, potted plants, and modern domestic interiors. The visual style employs bold flat colours, detailed botanical patterns, and dynamic frame transitions. Produced in collaboration with Lobo, STATE, Not To Scale, and BBH USA, the animation celebrates Black-owned plant businesses and cultural vitality through expressive character animation.