Shauna Seresin, Post Production / VFX,

Description

This animated commercial campaign for Goodyear titled Breakout features dynamic street art murals coming to life on urban concrete walls and building facades. Animated figures leap from colorful murals, skate along architectural surfaces, and interact with urban environments. The video incorporates mixed media techniques, blending live-action footage of city streets and vehicles with animated sequences and digital visual effects. The visual style combines vibrant graphic elements with realistic city backdrops, highlighted by the iconic winged footwear motif associated with the brand.

Style

Horizontal, Cinematic, Graphic

Techniques

Animation, VFX / visual effects

Industries

Luxury Automotive

Color

Background

Street

Context

Advertising Campaign, TVC / TV Commercial