GSD&M, Agency / Creative,
Associated creatives
Tags
Description
This dynamic video showcases a Goodyear SUV driving along a concrete urban structure covered in various murals. Digital animation overlays reveal a stylized running figure wearing yellow winged shoes that appear to interact with the environment, including surf imagery and water splashes. The composition emphasizes the motion of the vehicle contrasted against the static, textured graffiti wall. The scene transitions between different mural styles, all unified by the vibrant, yellow digital graphics representing the brand's winged footwear logo. The visual style blends live-action footage of the vehicle with 2D motion graphics and graffiti art.
Style
Artistic, Cinematic, playful
Techniques
Animation, Live-action Technique, Motion Graphics
Industries
Luxury Automotive