BrandTekla
ProjectBrand Identity
Goods, Graphic Design,
Associated creatives
Associated creatives
Tags
Description
The infographic presents a comparative analysis of packaging footprints, visualized through a sequence of bar charts. Each chart juxtaposes an 'Old' packaging measure against a 'New' measure, showcasing percentage decreases marked by downward arrows. These percentages vary from 3% to 82%, highlighting reductions in packaging impact. The charts and labels are rendered in a minimalist style with a light color palette to draw attention to the data. Accompanying the visual data is explanatory text which reads, 'Packaging footprint is not only about material use. Transport also plays a big role in emissions. The new packaging reduced the estimated value chain miles traveled dramatically, cradle to gate.'