Brand
ProjectLanguage of Bedwetting
Papamusic, Music / Sound,
Associated creatives
Tags
Description
Goodnites partners with families to share powerful stories addressing the challenges of bedwetting, focusing particularly on non-verbal autistic children. The video features intimate interviews with parents discussing communication hurdles and daily routines within domestic home settings. Natural lighting and candid cinematography capture emotive moments of family life, highlighting the isolation and practical obstacles families face. Produced by William McVay with McCann North America, the project combines documentary-style framing with empathetic storytelling.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Public Awareness
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video