Square Good Neighbours Inner Sydney 1 2025

Description

Created by Entropico Sydney for Square, this video campaign titled Good Neighbours Inner Sydney explores the vibrant culinary culture and community spirit of Sydney through the eyes of local chef and surfer Joel Bennett. The piece moves dynamically across various neighbourhoods, capturing bustling restaurant kitchens, coastal vistas, local markets, and intimate social gatherings. The visual style employs analogue film textures, fisheye lenses, and mixed-media framing with warm color grading and candid motion. It highlights small businesses, local dining spots, and the everyday connections that define neighbourhood life in Sydney.