Brand
ProjectI Used To Be A Backpack Guy
Golden Projects, Production,
Associated creatives
Tags
Description
A video commercial for Saks titled I Used To Be A Backpack Guy features a man in a domestic kitchen setting holding and trying on leather crossbody bags. He transitions from a casual backpack to a compact crossbody accessory while browsing a mobile shopping app. The scenes display warm indoor kitchen lighting with wood cabinets, a kitchen island, and a casual lifestyle aesthetic.