Golden Projects, Production,

Description

A close shot focuses on the legs and feet of a person ascending carpeted stairs while wearing red and blue Asics Hypergel-Yu sneakers. Another set of legs and feet wearing blue Asics sneakers can be seen, also on the stairs. Later a woman in white athletic wear with blue accents struggles to carry a small, mustard-colored sofa up the same flight of stairs. The background is a brightly lit stairwell. The promotional text reads, 'INTRODUCING HYPERGEL-YU,' followed by the tagline, 'THIS ISN'T THE SHOE FOR SOMETHING.' The overall tone suggests humor.