BrandNike Jordan
ProjectWhy Not 5s
Golden LA, Post Production / VFX,
Associated creatives
Tags
Description
A young African-American child presents and models Why Not 5 basketball shoes in a stylized promotional video. He holds and shows off the soles of the shoes. The video includes computer-generated graphics, a basketball court, and images of a muscular cartoon cheetah. Other scenes show the child wearing a lab coat and glasses, and performing scientific tests on the shoes. The video uses bright, saturated colors and bold typography.
