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Brand
Go Raw
ProjectNutrition Information Overload

Good Conduct, Agency / Creative,

Associated creatives

Good Conduct
Good ConductAgency / Creative

Tags

man holding green seed packetman holding seed packetseed packetman in blue shirtman speaking in grocery storewoman reading food labelswoman in yellow topgrocery store aisle

Description

This commercial spot for the Go Raw project titled Nutrition Information Overload, created by agency Good Conduct, is set in a grocery store aisle. A man in a blue button-down shirt over a white t-shirt holds up a green Go Raw sprouted pumpkin seeds package while speaking to a woman and child. The woman, wearing a yellow top, intensely reads nutrition labels on food packaging before reacting with frustration. The lighting is natural overhead supermarket illumination, with stocked grocery shelves softly blurred in the background.

Style

Humorous, Horizontal, Commercial, Clean

Industries

Grocery

Color

Navy (50%)
Pure White (50%)

Background

Retail Store

Context

TVC / TV Commercial