Go Raw
Nutrition Information Overload
Brand
Date
Apr 2026
Description
The 'Nutrition Information Overload' commercial for Go Raw focuses on the confusion of navigating food packaging in a retail setting. Produced by Good Conduct, the spot features a grocery store interaction where a protagonist attempts to share a package of sprouted pumpkin seeds amidst a backdrop of dense nutrition labeling. The creative direction employs a live-action technique to capture the scene, leaning into a humorous narrative tone. The aesthetic is defined by clean, natural overhead supermarket lighting and a shallow depth of field that keeps the focus on the product and the on-screen talent.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Grocery
Color
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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