Go Raw
Nutrition Information Overload
Brand
Date
Apr 2026
Description
Go Raw addresses the complexities of grocery shopping in the commercial spot 'Nutrition Information Overload.' Created by agency Good Conduct, the project focuses on the relatable frustration of deciphering nutrition labels in a supermarket aisle setting. Utilizing a live-action technique, the narrative highlights the brand's sprouted pumpkin seeds as a solution to the cluttered food landscape. The commercial features a clean, horizontal aesthetic that balances natural overhead supermarket lighting with a humorous tone to connect with viewers in the grocery sector.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Grocery
Color
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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