GMC Touch Grass 2026

Description

This video for the GMC Hummer EV project, titled Touch Grass and produced by Effie Studios, showcases gamers and creators stepping away from their screens to experience nature. The sequence features a white electric truck driving across a bridge, through scenic landscapes, and parked beside fields of wildflowers. Several men are seen interacting with the vehicle, exploring outdoor environments, and enjoying portable gaming gear plugged into the truck bed. The cinematic commercial combines crisp exterior shots of the electric vehicle with natural light and vibrant scenery.