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GMC Touch Grass 2026

About

This video for the GMC Hummer EV project, titled Touch Grass and produced by Effie Studios, showcases gamers and creators stepping away from their screens to experience nature. The sequence features a white electric truck driving across a bridge, through scenic landscapes, and parked beside fields of wildflowers. Several men are seen interacting with the vehicle, exploring outdoor environments, and enjoying portable gaming gear plugged into the truck bed. The cinematic commercial combines crisp exterior shots of the electric vehicle with natural light and vibrant scenery.

Brand

GMC

Project

GMC Touch Grass 2026

Keywords

white electric truckelectric truckwhite trucktruckGMC Hummer EVHummer EVGMCmen outdoorsmengroup of men

Credits

Effie Studios
Production

Styles

HorizontalActionCinematic

Techniques

Slow motion

Industries

Electric / EV

Context

TVC / TV Commercial
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