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BrandRay-Ban Meta
ProjectGlobal Smart Glasses Campaign
Billboard in Times Square features a close-up of a person wearing sunglasses, promoting Ray-Ban and Meta collaboration, city backdrop.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

billboardpersonsunglassesurbanTimes Square

Description

A close-up shot captures a billboard in Times Square, New York City, advertising a collaboration between Ray-Ban and Meta. The billboard showcases a person wearing sunglasses, styled with square cutouts superimposed over their face. The text "HEY META, TAKE A PHOTO" is prominently displayed. Logos for Ray-Ban and Meta are visible at the bottom. The surrounding urban environment includes parts of buildings and a blurred bus moving in the foreground. The billboard's colors are vibrant, featuring green, blue, and white. The overall style combines commercial advertising with a contemporary edge.