BrandCarolina Herrera
ProjectLa Bomba
Global, Photographer, Paris
Associated creatives
Associated creatives
Tags
Description
The video showcases various London Underground stations adorned with modern digital billboards advertising Carolina Herrera's La Bomba perfume. The perfume bottle design is visible with butterfly accents. People are walking through the stations and interacting with the billboards. The setting includes the Oxford Circus station with bustling pedestrian traffic and iconic red double-decker buses in the background. Inside the stations, escalators lead to platforms where trains arrive and depart. The general mood is bright and modern, emphasizing the sleek and fashionable elements of the advertisement.
