Glen Luchford, Videographer/Director, New York

Description

This cinematic commercial video for the Prada Holiday 2025 campaign, directed by Glen Luchford, captures atmospheric winter scenes across snowy forest roads. The sequence opens with wide drone footage moving over a dense, snow-laden evergreen forest, panning down to a winding road. Inside the vehicles, notable actors including Damson Idris, Letitia Wright, Li Xian, Louis Partridge, and Maya Thurman-Hawke are shown driving, smiling, and interacting in candid moments. The colour grading leans heavily into cool blue tones and deep shadows, emphasizing the cold climate outside while maintaining a warm, engaging energy within the car interiors. Natural light filters through the pine trees under overcast skies, creating a moody, atmospheric aesthetic for the holiday storytelling.