Glasgow Film Festival Brand Identity 2021

Description

This graphic design project for the Glasgow Film Festival showcases bold brand identity work across two contrasting colored panels. The left mustard-yellow panel features bold black and brown French and English typography translating to fight against food waste, alongside a peeling round sticker with a green cartoon character logo. The right dark green panel displays a white paper bag printed with the same green cartoon face and large bold lettering reading MANGE TOUT. The composition utilizes clean, graphic lines and strong color blocking to communicate a playful yet direct commercial message.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Festivals & Events

Color

Context

Advertising Campaign