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ProjectSpring 2027 Menswear Ad Campaign
Don Letts standing in a meadow of white daisies wearing a white double-breasted suit and sunglasses for Givenchy.

Spring 2027 Menswear Ad Campaign 2026

Associated creatives

Sarah Burton
Sarah BurtonCreative Director
Juergen Teller
Juergen TellerPhotographer
Sir Don McCullin
Sir Don McCullinModels
Don Letts
Don LettsModels
and Danny Fox
and Danny FoxModels
Jess Hallett
Jess HallettCasting Director

Tags

man in white suitman in white double breasted suitwhite suitdouble breasted suitman with dreadlocksblack man with dreadlocksdon lettssunglasses

Description

Don Letts is captured standing outdoors amidst a lush meadow filled with white daisies and dense green foliage for the Givenchy Spring 2027 menswear advertising campaign. He wears a tailored white double-breasted suit paired with dark sunglasses and long dreadlocks, gesturing slightly with his hands open. The portrait is shot with natural daylight in an outdoor setting, featuring bold black typography at the bottom reading GIVENCHY PARIS alongside credits for photographer Juergen Teller and model Don Letts. Creative direction is led by Sarah Burton with casting by Jess Hallett.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (90%)

Background

Meadow

Context

Advertising Campaign