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BrandGivenchy
ProjectSpring 2027 Menswear Ad Campaign
Don Letts poses with arms outstretched wearing an embroidered gold floral coat and sunglasses for Givenchy against a studio backdrop.

Givenchy Spring 2027 Menswear Ad Campaign 2026

Associated creatives

Sarah Burton
Sarah BurtonCreative Director
Juergen Teller
Juergen TellerPhotographer
Sir Don McCullin
Sir Don McCullinModels
Don Letts
Don LettsModels
and Danny Fox
and Danny FoxModels
Jess Hallett
Jess HallettCasting Director

Tags

don lettsdon letts givenchyblack man with dreadlocksembroidered floral coatgold floral coatsatin overcoatembroidered coatdark sunglassesgivenchy menswear

Description

Don Letts models for the Givenchy menswear campaign directed creatively by Sarah Burton and photographed by Juergen Teller. Posing centrally with arms extended outward, he wears an ornate olive-gold satin overcoat embellished with trailing wisteria and floral embroidery over a white collared shirt. He sports dark sunglasses and his signature long dreadlocks, captured under direct flash lighting against a neutral grey studio backdrop. Bold campaign typography reading 'GIVENCHY PARIS' along with creative credits anchors the bottom of the frame.

Style

Commercial, Square, Graphic

Techniques

Typography, Flash

Industries

Luxury Fashion Houses

Color

Olive (60%)
Jet Black (30%)
Pure White (10%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign