BrandGivenchy
ProjectHoliday 2024 Ad Campaign

Givenchy Holiday 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This monochrome advertising campaign image for Givenchy features two models lying on the floor while playing a game of chess. Captured by photographer Mark Kean for the Holiday 2024 ad campaign, the scene shows a man in the foreground reaching for a chess piece while a woman looks directly toward the camera from across the board. Both subjects wear dark, tailored jackets in a minimalist interior setting with plain studio walls. The high-contrast black and white grading emphasizes the clean lines of the chessboard and the sharp silhouettes of the garments.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Pure White (40%)
Background
White Seamless
Context
Advertising Campaign



