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Two models playing chess on the floor for Givenchy Holiday 2024 campaign, photographed by Mark Kean in monochrome

Givenchy Holiday 2024 Ad Campaign 2024

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Description

This monochrome advertising campaign image for Givenchy features two models lying on the floor while playing a game of chess. Captured by photographer Mark Kean for the Holiday 2024 ad campaign, the scene shows a man in the foreground reaching for a chess piece while a woman looks directly toward the camera from across the board. Both subjects wear dark, tailored jackets in a minimalist interior setting with plain studio walls. The high-contrast black and white grading emphasizes the clean lines of the chessboard and the sharp silhouettes of the garments.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign