Brand
ProjectFall 2025 Ad Campaign

Helina Reijn, Photographer & Director,
Associated creatives
Tags
Description
This fashion advertising campaign image features model Kaia Gerber lying horizontally on a clean, solid white studio background. She is wearing a sheer black lace dress accented by a vibrant red belt and black flat shoes, with her hands gently covering her eyes. Captured from an elevated overhead angle, the minimalist composition emphasises texture and contrast between the dark garments and the stark backdrop. Helina Reijn directed the shoot for Givenchy under the creative direction of Sarah Burton.