ProjectGive Up For Good
BMF Sydney, Agency / Creative,
Associated creatives
Tags
Description
This public health campaign video titled Give Up For Good, produced for the Department of Health and Aged Care by BMF Sydney, depicts scenes of smoking and personal health struggles. The video features close-up shots of hands handling cigarettes and ashtrays, alongside scenes of middle-aged men interacting in domestic and outdoor environments. The visual style utilizes moody tones and natural lighting to emphasize the narrative around quitting smoking and long-term health consequences.
Style
Documentary, Horizontal, Moody, Raw
Industries
Public Awareness
Context
Brand Film / Corporate Video