Gentil Campaign Launc 2023

Description

A flat lay photograph captured by photographer Victoria Zschommler for the Gentil campaign launch, art directed by Justin Woo. Pink supplement capsules are scattered across a matte pink surface alongside a partial amber glass medicine bottle that casts a prominent diagonal shadow across the frame. Soft, directional lighting creates distinct shadows beneath each capsule, emphasizing their smooth cylindrical forms. The minimalist composition utilizes a warm, monochromatic color palette focused entirely on health and wellness products.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Skincare

Color

Background

Solid Colour

Context

Advertising Campaign