Logo
  • Home
  • ·Media
  • ·Gentil Campaign Launch red liquid fist squeeze by Victoria Zschommler
Brand
Gentil
ProjectCampaign Launc
Close-up of a clenched fist squeezing red gel or liquid that drips down the wrist against a plain white background.

Gentil Campaign Launc 2023

Associated creatives

Victoria Zschommler
Victoria ZschommlerPhotographer

Tags

hand squeezing red liquidred liquidhandfistclenched fistred gel

Description

This image for the Gentil campaign launch, featuring creative direction by Justin Woo and photography by Victoria Zschommler, captures a dramatic close-up of a clenched hand squeezing a translucent red substance. The vibrant crimson liquid oozes between the fingers and streams down the forearm, creating striking visual contrast against the minimalist pale background. The composition focuses sharply on the hand and the fluid texture, emphasizing the tactile and dynamic nature of the scene under soft, even lighting.

Style

Artistic, Vertical, Clean

Industries

Cosmetics

Color

Scarlet (100%)

Background

White Seamless

Context

Advertising Campaign