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Brand
Gentil
ProjectCampaign Launc
Close-up of a human finger with a thick clear gel product dripping off the tip against a neutral background.

Gentil Campaign Launc 2023

Associated creatives

Victoria Zschommler
Victoria ZschommlerPhotographer

Tags

clear gelgelcosmetic gelfinger with gelfinger

Description

This close-up product photograph for the Gentil campaign launch, captured by photographer Victoria Zschommler with creative direction by Justin Woo, focuses on a single human finger holding a thick, transparent gel. The viscous cosmetic product clings to the fingertip and hangs in suspension with visible air bubbles trapped inside. The lighting is soft and neutral, highlighting the glossy texture of the formula against a plain light grey backdrop. The composition is intimate and minimal, emphasizing product purity and texture.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Macro, Natural light

Industries

Skincare

Background

Grey Seamless

Context

Advertising Campaign