Brand
ProjectThe New Guard
Innocean Australia, Creative Agency,
Associated creatives
Tags
Description
This cinematic commercial video piece titled The New Guard for Genesis features moody, low-key lighting and atmospheric aerial sequences of dark coastal waters and rocky terrain. The sequence incorporates dramatic close-ups of a luxury SUV, intricate badge details, and a human figure moving through a darkly lit nocturnal environment. The post-production grading leans into cool tones with lens flares and high-contrast night lighting, creating an atmospheric brand film aesthetic.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro, Drone footage
Industries
Luxury Automotive
Color
Jet Black (60%)
Charcoal (40%)
Background
Rocky Coast
Context
Brand Film / Corporate Video