Logo
  • Home
  • ·Media
  • ·GAUCIN COUTURE PreShow Campaign 2024 Directed by Sofia Alonso
Brand
GAUCIN COUTURE
ProjectPreShow Campaign 2024

Sofia Alonso, Photographer, New York

Associated creatives

Sofia Alonso
Sofia AlonsoArt Director

Tags

models on running trackfashion modelsstreetwear coutureavant garde sportswearstatement sunglasses

Description

Art directed by Sofia Alonso for the GAUCIN COUTURE PreShow Campaign 2024, this dynamic fashion film features a diverse cast of models on an outdoor running track. Dressed in eclectic ensembles that blend sportswear jerseys with lace, camouflage trousers, statement eyewear, and high heels, the models execute stylized stretches before sprinting toward the camera. The video utilizes natural daylight with a warm, retro film aesthetic and rapid editing cuts against an expansive open sky.