ProjectThe Take / Is It In You?
Derek Johnson, Consultancy,
Associated creatives
Tags
Description
This sports commercial video for Gatorade's project The Take / Is It In You? captures athletes training and competing intensely on basketball courts. The sequence features dynamic close-ups of players wiping sweat with branded towels, focused expressions, and action shots during games. The lighting shifts between bright indoor arena lights and dramatic low-key contrast, highlighting the physical effort and determination of the players.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Slow motion
Industries
Basketball
Background
Sports Venue
Context
TVC / TV Commercial