Primo Content, Post Production / VFX,
Associated creatives
Tags
Description
This Gatorade commercial video, titled Dream Big, opens with an aerial shot of a city skyline before transitioning to intimate bedroom scenes with a sports water bottle. The narrative shifts dynamically across multiple athletic disciplines, showing soccer players on a floodlit field at dusk and tennis players in intense matches on outdoor courts. The cinematography employs handheld camera movement, dramatic lighting, and contrasting colour grades to capture the physical intensity and emotional drive of the athletes. Produced for Gatorade, the video highlights athletic ambition across different sports and training environments.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Basketball
Background
Sports Venue
Context
TVC / TV Commercial