Chisel,

Description

This video for the Gatorade project titled Chief hydration officer 9x16 features a man in a white shirt and black jacket drinking from a sports drink bottle while seated in a vehicle. He later switches into an orange collared shirt and visor with visible Gatorade and Formula 1 branding. The footage is captured with natural lighting and features dynamic cuts as he takes a phone call and drives a utility cart outdoors.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Motorsport

Color

Background

Street

Context

TVC / TV Commercial