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  • ·The Hailey Jean by Gap - 1996 Nostalgia Campaign

OBB Media, Agency / Creative,

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Description

A video clip for the Gap project The Hailey Jean evokes a 1996 aesthetic featuring a model placing a CD into a blue portable boombox on a white pedestal. The scene transitions to a clean minimalist white studio showcasing retro props including an inflatable chair, a small television, and a lava lamp. The subject wears casual clothing with neutral tones against the bright backdrop. The lighting is soft and even, highlighting the vintage props and nostalgic atmosphere.

Style

Vertical, Cinematic, Nostalgic

Industries

High Street Fashion

Color

Sky Blue (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign