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BrandGap
ProjectKids 'Just dance.' 2024 Ad Campaign
A group of children and two adults sitting on a bench in a gym setting for a Gap ad campaign, all wearing casual clothing.

Yoko Sakakura, Manicurist,

Associated creatives

Invisible Dynamics
Invisible DynamicsAgency
Charlie Di Placido
Charlie Di PlacidoDirector
Liz Polley
Liz PolleyAssociate Creative Director
Lottie Markworth
Lottie MarkworthArt Director
Amy Troost
Amy TroostPhotographer
Ysabelle Caps
Ysabelle CapsChoreographer
Jon Heder and Efren Ramirez
Jon Heder and Efren RamirezTalent
Caroline Newell
Caroline NewellStylist
Adam Markarian
Adam MarkarianHair
Holly Silius
Holly SiliusMakeup
Yoko Sakakura
Yoko SakakuraManicurist
Manuka
ManukaCasting
“Canned Heat” by Jamiroquai
“Canned Heat” by Jamiroquai

Tags

Description

A group of diverse children and two adult men are posed on a white bench inside a school gymnasium for a brand campaign. The subjects are dressed in casual Gap apparel, including denim jackets, hooded sweatshirts, and logo sweaters. The central adult figure gestures with his hands while looking directly at the camera. The background features a large blue rectangular panel mounted on a beige wall, with a wooden floor in the foreground. The lighting is bright and even, characteristic of a professional commercial production.

Style

Commercial, Lifestyle

Techniques

Natural light, Live-action Technique

Industries

High Street Fashion