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A diverse group of models engaging in varied lifestyle activities against a white background for the Gap Encore campaign.

Gap Gap Encore Program 2026 2026

About

A high-angle studio advertisement for the Gap Encore loyalty membership program, photographed by Tim Walker. A multi-generational, diverse cast of models poses in distinct lifestyle vignettes across a bright white floor. Supporting props include a bicycle, electric bass guitar, yoga mat, boombox, yellow umbrella, and branded shopping bags, flanked by bold typography and brand logos for Gap, Banana Republic, Old Navy, and Athleta.

Brand

Gap

Project

Gap Gap Encore Program 2026 2026

Keywords

gap encore campaigntim walker photographygroup fashion campaigngroup of models posinggroup of modelsmodels posingdiverse group of models

Credits

Tim Walker
Photographer
Lachlan Mackie
Hair Stylist
Sam Bryant
Makeup Artist
Rosie Vogel
Casting Director
Meshach Henry
Movement Director

Styles

VerticalCommercialPlayfulClean

Techniques

High-key

Industries

High Street Fashion

Background

White Seamless

Context

Advertising Campaign