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Brand
Gant
ProjectGant S/S 25 Essentials
Smiling man in a white cable-knit sweater and trousers seated on a wooden chair against a plain white background with Gant logo

Gant Gant S/S 25 Essentials 2025

Associated creatives

Freddy Persson
Freddy PerssonPhotographer
Zara Zachrisson
Zara ZachrissonFashion Editor/Stylist
Linda Shalabi
Linda ShalabiHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Matthieu Jansen
Matthieu JansenModel

Tags

man seated on chairman seatedseated manman in cable knit sweatercable knit sweaterwhite sweaterwhite cable knit sweaterman holding mugholding mugwhite mugred sneakerssneakers

Description

This commercial portrait for the Gant S/S 25 Essentials campaign features model Matthieu Jansen seated on a wooden chair against a minimal white background. He wears a cream cable-knit sweater layered over a white collared shirt, light-colored trousers, and vibrant red sneakers, while holding a white ceramic mug. The clean, brightly lit studio setup highlights the casual yet refined styling of the collection. The Gant brand logo is prominently overlaid in white across the left side of the frame.